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Looks

Looks is a fashion start-up that aims to utilize an AI-powered discovery engine to create a personalized online community of fashion lovers. By matching products with consumers and connecting stylists with users, Looks celebrates a more sustainable fashion consumption and purchasing decision by increasing the efficiency of consumers’ closets. The project will include initiating, developing, and implementing the go-to-market strategy to reach the initial target audience.

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Analysts will:

  • Get extensive hands-on experience in conducting primary market research and secondary consumer analysis

  • Obtain insights into creating a social media community & fashion industry

  • Bring creative and bold ideas into actionable marketing strategies

  • Gain exposure to both the B2C and B2B aspects of the business

  • Foster and witness the growth of a technology-driven inspirational start-up!

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Project Team: Fashion Industry

Sheila Yu - Headshot - Sheila Yu.jpg
Sheila Yu

Project Manager

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