Looks
Looks is a fashion start-up that aims to utilize an AI-powered discovery engine to create a personalized online community of fashion lovers. By matching products with consumers and connecting stylists with users, Looks celebrates a more sustainable fashion consumption and purchasing decision by increasing the efficiency of consumers’ closets. The project will include initiating, developing, and implementing the go-to-market strategy to reach the initial target audience.
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Analysts will:
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Get extensive hands-on experience in conducting primary market research and secondary consumer analysis
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Obtain insights into creating a social media community & fashion industry
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Bring creative and bold ideas into actionable marketing strategies
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Gain exposure to both the B2C and B2B aspects of the business
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Foster and witness the growth of a technology-driven inspirational start-up!
Project Team: Fashion Industry
Sheila Yu
Project Manager