Ahhhsome Kids
Ahhhsome Kids was created to teach young children essential life skills through playful, low-tech interventions. Their first product series, Ahhhsome Smiles, helps children ages 2-5 enjoy brushing their teeth with music and activities, encouraging cooperation. Ahhhsome Smiles includes a sing-along sound book and sticker chart, with music that keeps children’s mouths open during brushing. They are expanding into creating original characters, merchandise, and a future YouTube series focused on interventions for tooth brushing and bedtime.​
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Objective and Project Scope​
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Competitive analysis and case study review of similar Kickstarter campaigns.
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Review and assessment of digital tools for managing digital ad campaigns.
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Social media strategy (organic).
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Affiliate strategy - suggestions for sourcing talent and running the program.
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Insights on pre-launch landing page layout
Project Team: Child Education
Go-To-Market Kickstarter Strategy
Samantha Saito
Project Manager