About Us
We All Have a Vision
Vision Brand Consulting is a professional student-led business organization at Cornell University. We are the premier branding club on campus. We connect bright Cornell students with aspiring brands to create something amazing: better brands and better brand analysts.
Vision Brand Consulting is both a service and a learning experience. We make sure our analysts learn from real clients. We also protect our clients by setting strict expectations with client professionalism. We monitor the quality of our project teams by actively asking for client feedback. Our services are a win-win.
Although we are new, we already have had major success with our clients, and have continued multiple happy project teams. Our community of clients and consultants is continuously growing and we look forward to great projects in the future.
Our Story
We weren't always visionaries.
We we're originally known as Vantage Brand Consulting by HSMAI at Cornell University. At the time, we weren't too focused on our community and projects, and that reflected. We struggled with a sense of community. However we decided to make a change for the better.
We decided to rebrand.
The mission: create a fresh, new professional community on campus. Led by Ethan Malonzo, the branding committee reshaped the club organizational structure, client policy, recruitment strategy, and of course design. We adopted a sleek, modern design that will hopefully resonate with our members.
​
We saw great results.
We are now seeing member retention rates at an all time high and increasing amounts of client interests. Retention is over 80% in our members. Over 50 prospective clients were interested in working
with us -wow! We currently have 8 promising project teams, the most we've ever had.
​
We continue to improve.
Vision Brand Consulting is a new club. We have something that most other clubs don't. Growth. If you want first-hand experience of growing a new club, creating new policy, watching a community form, this is the club for you.
​